I build Ghostfeed, so read this with that bias in mind. I kept it honest anyway. Pick the wrong tool and you lose weeks, and anyone worth writing for can smell a rigged scorecard from a mile off.
Here is the short version. Bluma is a strong AI UGC editor. You clone an ad from a URL or a video, spin batch variations, drop in AI talking actors, and export. Ghostfeed is a different shape. I run it as the whole pipeline, from finding a viral format to making the asset to posting it, and there is a free plan to start.
So the real question is not "which is better." It is whether you want a deep editor you export out of, or a pipeline that also handles the library, the cloning automation, the avatars, and the posting. Here is where each one earns its money.
Quick verdict
Pick Bluma if you want the deepest single editor. URL and video de-edit cloning, batch variations, AI talking actors, and you are fine exporting the file and posting it yourself.
Pick Ghostfeed if you want one place to find a format, clone it, swap a face or product, make UGC reactions, and post to TikTok. Free plan to start.
Bluma vs Ghostfeed at a glance
| Capability | Bluma | Ghostfeed |
|---|---|---|
| Viral content library | ✕ | ✓ |
| Slideshow cloner | ~ | ✓ |
| Slideshow automation | ✕ | ✓ |
| Video cloner (face + character swap) | ~ | ✓ |
| Video editor (timeline) | ✓ | ✓ |
| AI Studio (frontier models) | ~ | ✓ |
| Storyboard to Video | ✕ | Soon |
| AI UGC actors | ✓ | ✓ |
| Posts to all major platforms | ✕ (export-only) | Soon (TikTok live) |
| Unified analytics | ✕ | Soon |
| Hosted accounts on real US devices | ✕ | Soon |
| Starting price / mo | $36 | Free / $29 |
✓ full · ~ partial · ✕ not offered · Soon = rolling out on Ghostfeed (TikTok posting is live today).
Where Bluma wins
Editing depth. That is the real one. Bluma's de-edit cloning pulls an existing ad apart from a URL or a video file and lets you rebuild it shot by shot. If your day starts with "make me ten versions of this winning ad," that is the muscle Bluma is built around.
Batch variations are first-class. You set up one concept and fan it out into many cuts without rebuilding each by hand. That matters when you are testing creative volume against ad spend.
The AI talking actors hold up too. Bluma covers talking actors, image generation, and the AI video models in one editor, so one person can produce a finished spot without leaving the tool.
If your whole job is producing and exporting variations of paid creative, Bluma's editor is a genuine reason to pick it. I will not pretend otherwise.
Where Ghostfeed wins
Bluma is export-only. No posting, no hosted accounts, no analytics inside it. The second you have a file, your workflow leaves the product. I treat distribution as part of the job. Native TikTok posting is live today. Instagram, YouTube, and Facebook publishing roll out soon, unified analytics rolls out soon, and hosted accounts on real US devices roll out soon. They show "Soon" above because I have not shipped them yet, and I am not going to present-tense things that do not exist.
The front of the pipeline is mine too. Ghostfeed has a viral reaction library, so you start from formats that already work instead of a blank canvas. The slideshow cloner runs with automation, so you can schedule photo-mode content. UGC reaction videos come from a social import plus Smart Crop and Kling or Grok. Bluma does not touch the library or slideshow automation at all.
Avatars go deeper on my side. Ghostfeed ships 50-plus AI UGC avatars and clones your own from a single photo. One photo. That is a lower bar than most actor setups. The AI Studio runs Gemini, GPT, Kling, and Grok in one place.
Then price. Ghostfeed has a free plan and a $29 Starter. Bluma starts at $36 with no free tier, so just trying it costs you money.
FAQ
Is Ghostfeed a good Bluma alternative? Yes, if you want more than an editor. Ghostfeed covers similar cloning and avatar ground and adds the viral library, slideshow automation, UGC reactions, and native TikTok posting. If you only want the single deepest editor with URL and video de-edit cloning, Bluma is the more focused pick.
How does pricing compare? Bluma is $36/mo Starter, $99 Pro, and custom Enterprise, with no free plan. Ghostfeed has a free plan and a $29 Starter. You can test Ghostfeed at zero cost before paying a cent.
Does Bluma post to TikTok or run accounts for me? No. Bluma is export-only, so there is no posting, no hosted accounts, no analytics. You export the file and publish it yourself. Ghostfeed posts to TikTok today. Other platforms, analytics, and hosted accounts on real US devices arrive soon.
Can both clone an existing video? Yes, with different strengths. Bluma's de-edit cloning rebuilds an ad from a URL or video file. Ghostfeed's video cloner does face and character swap through Smart Crop plus Kling or Grok. Bluma leans deeper editor, Ghostfeed leans swap-and-distribute.
Try Ghostfeed
Use Ghostfeed when you want one place to clone a format, swap a face or product, and post to TikTok instead of stitching an editor and a posting tool together. If you just want a first draft right now, start free with the App Slideshow Generator.
Still weighing options? Read the wider best AI UGC tools comparison for how both stack up against the rest of the field.