Instagram Image & Video Sizes
Every Instagram image and video size for 2026: exact dimensions, aspect ratios, and file specs for posts, stories, profiles, ads, and thumbnails — in one reference.
All current Instagramimage and video dimensions for 2026. Dimensions are in pixels (width × height). Aspect ratios marked with ~ are approximate.
Instagram Posts
| Surface | Dimensions (px) | Ratio | Notes |
|---|---|---|---|
| Portrait Photo (recommended) | 1080 × 1350 | 4:5 | Takes the most vertical feed space on mobile; best for reach. |
| Square Photo | 1080 × 1080 | 1:1 | Classic grid format; safe choice for a consistent profile grid. |
| Landscape Photo | 1080 × 566 | 1.91:1 | Instagram crops taller images to 1.91:1 if they exceed the limit. |
| Carousel Card | 1080 × 1080 | 1:1 | Cards can also be 1080 × 1350 (4:5); keep the same ratio across all cards. |
Instagram Stories & Reels
| Surface | Dimensions (px) | Ratio | Notes |
|---|---|---|---|
| Story | 1080 × 1920 | 9:16 | Safe zone: center 1080 × 1420 px (top and bottom 250 px obscured by UI). |
| Reel | 1080 × 1920 | 9:16 | Minimum 500 × 888 px. Same safe zone as Stories. Max duration: 90 seconds. |
Instagram Profile
| Surface | Dimensions (px) | Ratio | Notes |
|---|---|---|---|
| Profile Photo | 320 × 320 | 1:1 | Displayed as a circle at 110 px on mobile. Use at least 320 × 320 for sharpness. |
Instagram Cover & Banner
| Surface | Dimensions (px) | Ratio | Notes |
|---|---|---|---|
| IGTV Cover | 420 × 654 | ~2:3 | Shown in the IGTV channel tab grid. |
| Highlight Cover | 1080 × 1920 | 9:16 | Cropped to a circle in Stories Highlights; keep key art centered. |
Instagram Ads
| Surface | Dimensions (px) | Ratio | Notes |
|---|---|---|---|
| Feed Ad (Portrait) | 1080 × 1350 | 4:5 | Best for mobile-first reach; maximum feed real estate. |
| Feed Ad (Square) | 1080 × 1080 | 1:1 | Min 600 × 600 px. Max file size 30 MB for images. |
| Story & Reels Ad | 1080 × 1920 | 9:16 | Leave the top 14% and bottom 20% clear of text and logos. |
How it works
- 1
Find the right surface
Browse the grouped tables — Posts, Stories & Reels, Profile, Cover & Banner, or Ads — and locate the surface that matches what you're creating.
- 2
Design at native resolution
Create your asset at the exact pixel dimensions listed. Scale down only after designing at full resolution to keep edges crisp.
- 3
Respect the aspect ratio
Most platforms crop to the listed ratio if you upload a mismatched size. Check the Notes column for safe-zone boundaries before placing text or logos.
Frequently asked questions
What is the best Instagram image size?
The recommended Instagram image size is 1080 × 1350 (4:5). Takes the most vertical feed space on mobile; best for reach.
What size are Instagram Stories & Reels?
Instagram Stories & Reels should be 1080 × 1920 at a 9:16 aspect ratio. Safe zone: center 1080 × 1420 px (top and bottom 250 px obscured by UI).
What size is the Instagram profile photo?
The Instagram profile photo should be 320 × 320 (1:1). Displayed as a circle at 110 px on mobile. Use at least 320 × 320 for sharpness.
What aspect ratio does Instagram use?
Instagram supports multiple aspect ratios depending on the content type. The primary format is 4:5 (1080 × 1350), while Stories & Reels use 9:16. Always check the spec table above for the exact ratio of each surface.
What file format should I use for Instagram images?
JPEG is best for photographs and complex imagery. PNG is better for graphics, text, or anything with transparency. Keep file sizes as small as possible without visible quality loss to improve load speed and avoid compression artifacts on upload.
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